

Ambassadors of Animal Remembrance since 2016
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This listing is for an official Murphy’s Army Purple Poppy Campaign™ They Also Served Embroidered Animal Remembrance Patch, created to honour the animals who served, sacrificed and continue to serve alongside us today.
Originally created with bikers in mind, this striking embroidered patch has become popular with supporters from all walks of life – because remembrance belongs to everyone. 💜
🐴🐕🕊️ Horse, dog and pigeon design
💜 Features our “They Also Served” message
🪡 High-quality embroidered cloth patch
🏍️ Perfect for biker jackets and waistcoats
🎒 Ideal for jackets, backpacks and fabric bags
📏 Approximately 8cm diameter
🧵 Sew-on design
📮 £4.50 including postage & packing
Whether sewn onto a biker waistcoat that travels thousands of miles, a favourite denim jacket, a backpack carried every day or a special bag taken to Remembrance events, this patch carries one very important message wherever it goes:
Once sewn into place, it becomes part of something that travels with you.
Every mile ridden.
Every journey made.
Every event attended.
Every person who sees it.
Each is another opportunity for the Purple Poppy message to travel a little further and another chance to tell the story of the animals whose service deserves to be remembered.
At the centre of the embroidered design are three animals representing just some of the countless animals whose service we remember:
Surrounding them are the words:
And beneath them is the message at the heart of our campaign:
Every detail represents remembrance, gratitude and respect.
It remembers those who did not return.
It honours those whose service has ended.
And it recognises the incredible animals who continue to work alongside us today.
🐴 THE HORSE
Representing the millions of horses, ponies, mules and donkeys who carried people, equipment and vital supplies through some of the most difficult and dangerous conditions imaginable.
🐕 THE DOG
Representing the incredible dogs who searched, protected, detected danger, rescued and comforted – as well as the Service Dogs who continue to work faithfully alongside us today.
🕊️ THE PIGEON
Representing the brave messenger pigeons who flew through terrible conditions and great danger to deliver vital messages, many of which helped save lives.
Different animals. Different roles. One shared history of courage, loyalty and service.
Our high-quality embroidered cloth patch measures approximately:
It is a sew-on patch, designed to be securely stitched onto a suitable fabric surface.
Originally created for biker clothing, it also looks fantastic on:
🏍️ Biker jackets and waistcoats
💜 Denim jackets
🧥 Coats
🎒 Rucksacks and backpacks
🎖️ Kit bags
👜 Canvas shoppers and fabric bags
It makes a meaningful gift for bikers, animal lovers, veterans, serving personnel, Purple Poppy supporters or anyone who wants to proudly show that the service of animals will never be forgotten.
2026 marks the 10th Anniversary of Murphy’s Army Purple Poppy Campaign™ – a decade of honouring, remembering and supporting Service Animals, past and present.
Since our campaign began in 2016, our incredible supporters have helped us raise almost £300,000, enabling us to support former Service Animals in retirement and organisations caring for animals who have given so much during their working lives.
Our campaign recognises animals serving across the Police, Prison, Fire & Rescue, Border Force and Military services, while remembering the countless animals who have served throughout history.
We remember the horses and mules who carried people, equipment and supplies through unimaginable conditions.
We remember the dogs who searched, protected, detected danger, rescued and comforted.
We remember the pigeons who flew through danger to deliver vital messages.
And we recognise the incredible Service Animals who continue to work alongside us today.
Behind every Purple Poppy is one simple but powerful message:
During our very special 10th Anniversary year, funds raised through Murphy’s Army Purple Poppy Campaign™ will support three wonderful causes:
🐴 BRANSBY HORSES
Supporting the care and welfare of horses, ponies, donkeys and mules, including former Service Animals who deserve safety, dignity and care in retirement.
🐕🦺 WAGS RETIRED POLICE DOGS
Helping support retired Police Dogs who have spent their working lives protecting communities and serving faithfully alongside their handlers.
💜🐾 THEY ALSO SERVED MEMORIAL FUND
Helping create lasting places of remembrance that honour the courage, loyalty and sacrifice of Service Animals.
By displaying an official Murphy’s Army They Also Served patch, you are helping us remember the animals who served while supporting animals in need today.
Every purchase supports the work of Murphy’s Army Purple Poppy Campaign™ and contributes to our special 2026 10th Anniversary Campaign.
We aim to dispatch all orders within 48 hours.
Your patch will be carefully packed and sent via Royal Mail Second Class service.
Most orders arrive quickly, but Royal Mail delivery times can vary. Once your order has been dispatched, delivery times are outside our control, so please allow up to 7 working days for your order to arrive before contacting us.
Our campaign is run entirely by volunteers, and we promise your order will be carefully packed and sent on its way as quickly as possible.
Thank you for your patience and understanding. 💜📮
Murphy’s Army is a registered charity – Charity No. 1167823.
Our campaign is run entirely by volunteers. We have no paid staff, and our volunteers do not claim expenses. Only essential costs, including postage, packing and processing fees, are deducted from sales, helping us ensure the maximum possible benefit reaches the causes and organisations we support.
Sadly, each year we see businesses and individuals selling similar Purple Poppy merchandise that may be produced for personal profit, with little or none of the money raised helping animals in need.
When you purchase official Murphy’s Army Purple Poppy Campaign™ merchandise, you are supporting our registered charity and helping us continue our work of remembrance and support.
Please look for official Murphy’s Army products and help make sure your support reaches the animals and causes it is intended to help. 💜🐾
Every patch worn helps carry their story.
Every mile travelled takes the message a little further.
Every Purple Poppy seen helps keep their memory alive.
Every conversation started helps another person understand the courage, loyalty and sacrifice of Service Animals, past and present.
Every official Murphy’s Army purchase helps us continue our work of remembrance and support.
And every supporter helps us ensure that their service is never forgotten.
#TheyAlsoServed #PurplePoppy #RememberTheAnimalsToo
Murphy’s Army Purple Poppy Campaign™ is not connected to or affiliated with the Royal British Legion or its Poppy Appeal.
OFFICIAL CHARITY MERCHANDISE
Murphy’s Army Purple Poppy Campaign™ honours Service Animals - past and present. Since our launch in 2016 we have raised nearly £250,000 which has helped many former Service Animals in their retirement. We help across all Services including Police, Prison, Fire, Border Force and Military. And because we are entirely volunteer run all profits directly benefit our chosen and very worthy recipients.
The key beneficiaries for our 2025 Campaign are Bransby Horses, Service Dogs UK and Tired Paws Foundation. We hope you will continue your wonderful support and help us to raise much needed funds for these wonderful causes.
Please be aware of unscrupulous businesses and individuals selling similar merchandise, these may be for personal gain and unlikely to help animals in need today as official sales do.
#TheyAlsoServed #RememberTheAnimalsToo #AnimalRemembrance #AnimalsOfWar #ServiceAnimals #TheyServedTogether
OUR MISSION
Murphy’s Army Purple Poppy Campaign (MAPPC) celebrates and supports the invaluable contributions of service animals, past, present, and future. We honour the memory of animals lost in conflicts and recognise those who have served and continue to serve alongside or in support of uniformed services throughout history.
Through fundraising efforts, we provide vital support to service animals, both active and retired, ensuring they receive care, welfare, training, protection, and support tailored to their needs. By raising public awareness, we commemorate their sacrifices and achievements while promoting their welfare and legacy for generations to come.
Murphy’s Army Purple Poppy Campaign™ is not connected to or affiliated with the Royal British Legion or its Poppy Appeal.