Murphy's Army Purple Poppy Campaign Online Store

Ambassadors of Animal Remembrance since 2016

OFFICIAL CHARITY MERCHANDISE

Murphy’s Army Purple Poppy Campaign™ honours Service Animals - past and present. Since our launch in 2016 we have raised nearly £250,000 which has helped many former Service Animals in their retirement. We help across all Services including Police, Prison, Fire, Border Force and Military. And because we are entirely volunteer run all profits directly benefit our chosen and very worthy recipients.

The key beneficiaries for our 2025 Campaign are Bransby Horses, Service Dogs UK and Tired Paws Foundation. We hope you will continue your wonderful support and help us to raise much needed funds for these wonderful causes.

Please be aware of unscrupulous businesses and individuals selling similar merchandise, these may be for personal gain and unlikely to help animals in need today as official sales do.

 #TheyAlsoServed #RememberTheAnimalsToo #AnimalRemembrance #AnimalsOfWar #ServiceAnimals #TheyServedTogether

OUR MISSION

Murphy’s Army Purple Poppy Campaign (MAPPC) celebrates and supports the invaluable contributions of service animals, past, present, and future. We honour the memory of animals lost in conflicts and recognise those who have served and continue to serve alongside or in support of uniformed services throughout history.

Through fundraising efforts, we provide vital support to service animals, both active and retired, ensuring they receive care, welfare, training, protection, and support tailored to their needs. By raising public awareness, we commemorate their sacrifices and achievements while promoting their welfare and legacy for generations to come.

Murphy’s Army Purple Poppy Campaign™ is not connected to or affiliated with the Royal British Legion or its Poppy Appeal.